A brand that offers a solution for the emotions we're all feeling at the moment. The karaokebar is positioned as a place where people of all ages and backgrounds can come to take a break from this mad world. Where you can blow off steam - and let it all out.

 

'BLÊR', means yelling/roaring/blaring in colloquial Dutch. Besides the joy it brings, we focused on the therapeutic aspect of singing ('blèren'). Singing gives a feeling of euphoria so it’s all associated with a reduction in stress. Especially after a bitch of a year like 2020, letting go of some emotions seems more necessary than ever. That’s why BLÊR is here. The karaoke hotspot where you can sing it all off.

 

These insights were used to bring the brand to life, develop the brand identity and create brand communications.