Bertolli is a brand with a long history, but that doesn't mean it stands still. HOWDY Amsterdam renewed Bertolli's brand identity: the Italian roots and original recipes remain the foundation, while the way the brand presents itself is sharp and contemporary.

 

At the heart of it: the brand promise Alles pico bello. The moment simplicity turns into something special. When the taste of Italy hits the table and everything just clicks.

 

The concept is built on three strong pillars. The iconic green-white stripe, instantly recognisable across every touchpoint. The brand promise Alles pico bello, capturing that one moment at the table when everything is just right. And a custom-composed Italo track, not a reinterpretation of something familiar, but a fresh nod to the Italian joie de vivre that defines the brand.