ABOUT HOWDY
We started HOWDY with a shared belief: that brands only become strong when there's a real idea at the centre: A brand concept that drives everything.
Paul Bakker is Creative Director and the creative engine of HOWDY. He leads strategy, concept development and creative direction across all projects. His approach is built on what we call struikelkracht©: ideas that stop people, make them think, and stay with them.
Tamara Wezeman is Creative Producer and Business Director. She oversees production, client relationships and the day-to-day running of the agency. She's the one who makes sure that what gets conceived actually gets made, on time, on budget, and at the right level of quality.
Partners in life for over 20 years, they founded HOWDY Amsterdam together in 2022. And they knew exactly what kind of agency they wanted to build. Their work has been recognised with ADCN, Effie, SAN Accent and NIMA Marketing Awards.
Small at the core, broad in practice. HOWDY works with a select group of creative partners and specialists, brought in where the work demands it. That keeps thinking sharp and execution strong.
