
ABOUT HOWDY
HOWDY is a founder-led independent creative agency from Amsterdam, founded in 2022.
We believe strong brands start with a strong idea. One that makes people stop, look twice and remember. We call that struikelkracht©.
We develop brand strategies, creative concepts and campaigns, and take them all the way through production.
Decades of experience in creativity, strategy and production come together at HOWDY, creating work for ambitious brands that want to stand out.
Our work has been recognised by ADCN, Effie, SAN Accent and NIMA.
THE PEOPLE LEADING THE WORK



PAUL BAKKER
Founder / Creative Director
Paul is the creative engine of HOWDY. A conceptual thinker and art director with over 20 years in advertising and design, he leads strategy, concept development and creative direction. He likes ideas that are simple, distinctive and difficult to ignore.
WILBERT LEERING GEURTS
Associate Creative Director / Copy
Wilbert is a creative force of nature. Fast, sharp and always full of ideas. With over 25 years in advertising, he finds the idea nobody saw coming and writes campaigns that are smart, surprising and impossible to unsee.
TAMARA WEZEMAN
Founder / Head of Production
& Business Director
Tamara makes things happen. With over 20 years in production, she knows how to get an ambitious idea out into the world. At HOWDY she oversees production, client relationships and the business, making sure it gets made, on time and on budget.








