top of page
Header-image-ANT.jpg
Bler logo Wit + LIBERATING (ONLY use on dark background).png

A brand that offers a solution for the emotions we're all feeling at the moment. The karaokebar is positioned as a place where people of all ages and backgrounds can come to take a break from this mad world. Where you can blow off steam - and let it all out.

 

'BLÊR', means yelling/roaring/blaring in colloquial Dutch. Besides the joy it brings, we focused on the therapeutic aspect of singing ('blèren'). Singing gives a feeling of euphoria so it’s all associated with a reduction in stress. Especially after a bitch of a year like 2020, letting go of some emotions seems more necessary than ever. That’s why BLÊR is here. The karaoke hotspot where you can sing it all off.

 

These insights were used to bring the brand to life, develop the brand identity and create brand communications. 

BLER-logo.jpg
BLÊR---Out-of-Home-3.jpg

Outdoor

BLÊR---Out-of-Home-4.jpg
BLÊR---Out-of-Home-1.jpg
BLÊR---Out-of-Home-5.jpg
BLÊR---Out-of-Home-2.jpg

Socials

4 BLÊR - Social - Guilty Pleasures.jpg
3 BLÊR - Social - No talent, no problem.jpg
1 BLÊR - Social - Release your inner Britney.jpg
2 BLÊR - Social - Karaoke Post2020.jpg
BLÊR-Website-Mobile.jpg

Merch

BLÊR-Responsibly--Limited-Edition--facemask-x2.jpg

Cinema Ad

AS_Bley_Karaoke_20210616_0164.jpg
AS_Bley_Karaoke_20210616_0628.jpg
AS_Bley_Karaoke_20210616_0531.jpg
AS_Bley_Karaoke_20210616_0804.jpg
BLER-Poster-mockup.jpg
bottom of page