For Jean Bâton we created the Make it Extraordinary brand concept - built around the ^ symbol, a small but iconic extra that elevates every dish, just like Jean Bâton’s truffle mayonnaise.

 

For the past three years, we’ve been shaping and growing the brand. In that time, it evolved from niche to love brand:

awareness doubled, penetration rose from 4.5% to 8%, retail sales increased from €5.3M to €9.9M, and market share climbed from 4.6% to 5.9%.

 

The campaign already picked up a Silver ADCN Lamp, SAN Accent, NIMA Marketing Award and a Silver Effie.

 

Created in close collaboration with our partner All Heads on Deck.