With the #nooitmeergewoon campaign for Jean Bâton, we have shown that every dish, no matter how simple, deserves to be extraordinary. Our approach was to highlight the unique qualities of Jean Bâton’s products by giving everyday dishes a surprising twist.
We brought ordinairy barbecue sausages back into the spotlight by giving them a well-deserved upgrade with a spoonful of truffle mayonnaise, making them the star of the grill once again. We also orchestrated the glorious comeback of the typical Dutch cheese sandwich, which now shines at the lunch table thanks to a truffle glow-up.
This campaign, designed specifically for Jean Bâton’s social media channels, has proven to be a great success. The content struck a chord with the audience, driving significant engagement. The highlight was the cheese sandwich video, which generated an impressive 1.7 million views on TikTok.
To further engage the Jean Bâton community, we invited fans to submit their own #nooitmeergewoon suggestions. The best ideas were rewarded with a unique, gold-rimmed plate, specially designed to celebrate their extraordinary creations.
We even turned some of these suggestions into step-by-step preparation videos.
With this social campaign, we’ve brought the benefit of Jean Bâton to life, transforming everyday meals into extraordinary experiences. By elevating the ordinary to the extraordinary, we’ve shown that with Jean Bâton, even the simplest dish can shine again.
